NPD’s ‘Dieting Monitor’, which continually examines top-of-mind dieting and nutrition-related issues facing consumers, began tracking consumer attitudes about stevia – sold under a number of trade names, including PureVia and Truvia – in August 2009.
According to June data from the most recent Dieting Monitor, 35% of US consumers said that they either already ate or would consider eating or drinking products or beverages that contain stevia. This compares to 39% of consumers who said the same for Aspartame, which is sold under the trade names Equal and NutraSweet.
51% of consumers said that they either already ate or would consider eating or drinking products or beverages that contain sucralose, which is sold under the trade name Splenda among others.
Foods and beverages using stevia as a sugar substitute entered the market in 2009. Aspartame, which has recently been renamed AminoSweet, has been in the marketplace for 15 years, and sucralose was introduced in 1999.
Source: NPD Group
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