Beverage brand Green Cola is aiming to provide a healthier cola alternative with the launch of its product in the UK.
Green Cola has been branded as a drink that offers the taste of other colas but ‘without all of the bad stuff’.
The drink is sweetened with stevia and caffeinated with green coffee beans. It contains no sugar, preservatives or aspartame.
It was conceived in Greece in 2013 and is being launched in the UK by Green Room Brands. CEO Paul Woodward said: “It took over two years to perfect our cola, with literally thousands of attempts and recipe tinkering.
“One-by-one, we took out ingredients like aspartame, phosphoric acid and the ordinary caffeine used by mainstream brands, until we were left with a healthier cola that doesn’t compromise on taste.
“There is nothing else like Green Cola on the market. Most low calorie colas contain aspartame, an artificial sweetener that many consumers have growing concerns about. This is an untapped market set to take off on the back of the sugar tax next year and we see a long-term opportunity to drive sustainable growth.”
The beverage is already sold in Greece, Romania, Germany, Ireland and Hong Kong. In the UK it is stocked by Ocado, Amazon and artisan food and select coffee shops.
It is available in 330ml cans with a recommended retail price of 70p and 500ml PET bottles priced at £1.30.
© FoodBev Media Ltd 2021
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