Stoli Group has unveiled a new bottle design for its Stoli Gold vodka as it aims to appeal to drinkers in their 20s and 30s.
The new packaging features a textured metallic label with content on the front and back, visible through the clear spirit.
The bottle shape has taken on a taller, ‘more elegant and bespoke shape’ with embossing on the bottom and the neck, which also includes a gold neck label, cork cap and tamper evidence.
On the back of the bottle, there is a thick metal seal touting Stoli vodka’s birth year – 1938.
First conceived as Stoli Cristal in 1989 to add a new dimension to the category, the beverage’s name was changed a decade later as a nod to its final filtration stage through coils of gold thread.
Stoli Group CEO Hugues Pietrini said: “The updated Stoli Gold is a marriage of state-of-the-art, modern methods and our commitment to producing classic, unrivalled spirits.
“This expression has long been popular among a core group of ultra-premium consumers, but we expect, with this disruptive redesign and single-source recipe, to expand that audience to those in their late 20s and 30s who value intrigue and energetic social scenes.”
Stoli said that the Gold vodka has hints of vanilla and aniseed, with notes of freshly baked bread and light citrus.
The updated product is now available globally in 750ml and one litre sizes.
© FoodBev Media Ltd 2017