Described as 'day of the dead tequila', Kah is packaged in unmistakably gothic bottles.
Stoli Group USA has obtained the import, distribution, sales and marketing rights for the Kah brand of tequila.
The move marks the first foray into tequila for the New York-based company – part of the global spirits group SPI – and comes amid ‘near-unprecendented growth’ for the category, it said.
Kah, which means ‘life’ in the ancient Mayan language, is produced by Mexican distiller Fabrica de Tequilas Finos in Tequila, Jalisco state. The product range features four expressions, each made from hand-selected blue agave, and presented in uniquely decorated skull bottles.
There is Kah Blanco, with its sweet taste and subsequent peppery spice; Kah Reposado, which features a powerful and viscous taste; Kah Añejo with agave, chocolate and coffee notes; and Kah Extra Añejo, matured in American oak casks for four and a half years.
It comes after Amber Beverage Group – itself also part of SPI Group – agreed a deal for Fabrica de Tequilas Finos.
The brand will bolster Stoli’s existing portfolio of alcohol brands, including the namesake Stoli vodka, super-premium Elit vodka, and Bayou rum.
Stoli Group president and CEO Patrick Piana said: “We are on a fast track at Stoli Group with innovative line extensions and strategic portfolio expansion. Kah tequila is an inventive product line and provides a springboard into a category that is rising quickly in popularity with consumers. Our whole team is toasting to this new opportunity.”
Stephen Ballard, Stoli’s senior vice-president of sales for North America, added: “Stoli Group USA relishes the chance to develop the Kah brand and expects to see it thrive on- and off-premise with the support of our strong network of distributor partners across America.”
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