Stoli has announced the release of its 80th anniversary vodka featuring a variation of the traditional Stolichnaya recipe, a limited-edition bottle and a decorative gift box.
The beverage brings together three ingredients – 80% wheat, 10% rye and 10% buckwheat – to create a spirit that ‘combines notes of spicy aniseed, vanilla and crème caramel, with a delicate texture, a rich sweetness and a light, dry finish’.
It is presented with an innovative bottle closure, a two-part front label printed on specialty craft paper and a gift box detailing Stoli’s 80-year heritage.
Aiming to become a collector’s item for current brand loyalists and to recruit new consumers with its design, the anniversary vodka will be on shelves for two months, initially going on sale in Asia and Europe and duty-free channels, rolling out to additional markets in early 2018.
Stoli Group CEO Hugues Pietrini said: “We are proud of the fact that we have been producing our unrivalled, high-quality vodka for 80 years. Over our storied history, we have innovated with various product introductions and elevated the vodka category.
“However, we have never celebrated our core offering – Stoli Premium – like we are with this milestone occasion. We may be 80 years old, but we are young at heart and will continue to fuel celebrations for centuries to come.”
Last month Stoli Group unveiled a new bottle design for its Stoli Gold vodka as it aims to appeal to drinkers in their 20s and 30s.
The company has also announced plans to build a $150 million whiskey distillery in Kentucky as it targets expansion in the US.
© FoodBev Media Ltd 2020