US-based Stratus Group Beverage has released a new line of organic kombucha drinks for the US market.
Made exclusively with organic and non-GMO ingredients, the drinks in the KÖE Organic Kombucha range feature a blend of fermented tea and a range of fruit flavours.
Five flavours are initially available: Lemon ginger, mango, raspberry lemon, blueberry ginger and raspberry dragonfruit, all of which are USDA-certified organic, Non-GMO Project verified and feature no artificial sweeteners.
Stratus claims that the release of the drinks aims to bring kombucha to a wider range of consumers, rather than specifically targeting particularly health-conscious consumers.
The company says that the range offers a healthier alternative to soft drinks which are high in ingredients such as fructose syrup.
Stratus Group Beverage executive vice-president Armen Soghomonian said: “KÖE was made for the 90% of consumers in America who have never had kombucha.
“We wanted to craft a beverage for the person who wants all the great benefits of traditional kombucha without sacrificing great taste.”
“What KÖE does is revolutionary. Vibrant and delicious organic fruit purees and juices mixed with billions of live probiotics in a shelf stable can.
“You can have great tasting kombucha anywhere – on the beach with your friends, in the boardroom, or on a hike. KÖE is the kombucha that goes wherever you go.”
© FoodBev Media Ltd 2022
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