Available to the grocery and specialist retail channel from July 2014, the range has been developed to encourage greater hydration and is aimed at women aged 25-55 who lead an active lifestyle.
The 30-serving (50ml) pocket-sized enhancer contains natural fruit and tea flavours extracted from real fruit and black tea, and is high in vitamin C, containing 100% of the recommended allowance in every squirt.
Each bottle contains zero sugar, calories and fat, and is free from artificial sweeteners, flavours or colours.
The launch follows the brand’s success in the US, where Stur has quickly established itself as the leading natural offering within the water enhancer category – the largest growing sector in the States, currently worth more than $400m and set to rise 30% by the end of 2014.
With the UK market showing similar potential and expected to grow £200m in the next five years, Stur provides a unique offering, delivering on taste and health.
Launching in six premium natural tea and fruit flavours that are specifically developed for the UK market – peach tea, lemon tea, cranberry pomegranate, orange mango, green apple and blackcurrant apple – each patent designed bottle is lightly sweetened with natural stevia extract.
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