Alternative sweetener brand SugaVida has relaunched with a fresh new look, as part of plans to take the product into the mainstream.
SugaVida is organic palmyra jaggery – a crystallised, unrefined nectar from the palmyra tree that can be used as a plant-based alternative to sugar.
The new packaging introduces a new hand-drawn logo and bright, stylised motif formed from leaves. The design, available from major retailers from the beginning of November, will also highlight the benefits of the product compared with other sweeteners and reinforce its positioning as a natural and healthy sugar substitute.
SugaVida co-founder Kristina Locke said: “We are incredibly excited to launch our new-look packaging, which we feel has a fresh and contemporary look that will appeal to our target audience. At a time when we hear daily about how damaging sugar is on our body and minds, we feel it’s essential to provide a simple and practical solution to the problem, and that is SugaVida, which is tasty, versatile and accessible to everyone.”
SugaVida is nutrient-dense and helps to reduce inflammation in the body. One teaspoon of SugaVida contains 36% of the reference daily amount of vitamin B12, 210% of the daily amount of vitamin B6 and 500% of the intake of vitamin B1.
The versatile sweetener can be added to hot drinks, smoothies, protein shakes and water as a superfood supplement – as well as being used as an ingredient in baking and cooking to reduce amount of sweetener used by 30% when compared with sugar. SugaVida is also organic, ethically sourced and sustainable for the communities that farm it.
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