Suntory has expanded its Tennensui premium morning tea beverage line with launch of a peach flavour and a refreshed lemon variant.
Launched in Japan, the drink is said to have both the depth and aroma of tea while at the same time “achieving an abundant and gentle sweetness through the use of Japanese peach juice, resulting in a refreshing aftertaste”.
The flavoured water is made using assam tea as well as peach juice from Japanese orchards which are said to create “an abundant and gentle sweetness”.
Using the same production process employed for the lemon and milk products already launched, the vibrant aroma of tea leaves is extracted for the peach-flavoured beverage.
In a statement, Suntory said: “By decorating the label with illustrations and icons depicting Japanese peaches, we emphasise the focus on raw materials and make it easier to recognise the product as a peach tea.
“The upper portion of the bottle retains its debossing as well as the text ‘refresh & relax’ to express the idea of enriched mornings.”
Earlier this year, Suntory announced an expansion of the production capacity of its Ujigawa facility in Japan to respond to the growing interest in water, coffee, and tea categories in the country.
© FoodBev Media Ltd 2018
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