N!ck’s launch ice cream in collaboration with gaming platform Minecraft

N!ck’s, the better-for-you snack brand, has launched a limited-edition collection of light ice creams in square pints, in collaboration with Minecraft.

The collection marries the innovation of two Swedish brands, merging N!ck’s patented food science technology and flavour expertise with Minecraft’s game elements to create treats that are a healthier alternative to the full-fat and high-calorie ice creams on the market.

The two companies were brought together by their shared heritage and a mutual desire to provide healthier snack and dessert options in and beyond the gaming community.

The brand released four keto-friendly flavours, including: emerald minta, a creamy mint ice cream with peppermint chips; cake blocka, a creamy birthday cake ice cream swirled with strawberry and sprinkles; peanöt choklad glowdust, a rich chocolate ice cream with gold mines of peanut butter cups; and enchanted äpple pie, a sweet apple pie ice cream with a swirl of graham crackers.

“Bringing Minecraft to life in our latest N!ck’s light ice cream flavours and unique packaging was a dream come true for our team. We are beyond excited to be partnering with Minecraft to share the limited-edition collection with their community and beyond”, said Carlos Altschul, N!ck’s CEO.

The ice cream collection is the first of its kind to bring Minecraft flavours to life in the real world, while also owning the iconic square pixelation design from the game. To this end, each pint is packaged in distinctive square containers, a departure from N!ck’s traditional round pints, as a physical embodiment of Minecraft’s signature in-game blocks.