Swedish duo create beer that should be drunk in the shower

A Swedish brewer has teamed up with Stockholm-based design agency Snask to create a beer that you can drink in the shower.

The 10% ABV Shower Beer from PangPang Brewery is a ‘sweet but strong’ pale ale bottled in 18cl bottles. The small packaging size is meant so that consumers can drink the beer in three sips while standing in the shower and getting ready for a night out.

And the high alcohol content, relative to other beers, means that the little brew won’t lose impact if accidentally diluted with shower water or soap suds.

“We’ve always wanted to have our own beer, like all hipsters do,” Snask said. “But not any beer and certainly not just a regular creative agency brew saying ‘Snask lager’. We wanted an idea, a concept, something bigger than just the actual beer. Something that could kickstart the night and act as your power-up while fixing your hair and listening to Dressed For Success on repeat. We already work with the local genius brewer Fredrik ‘PangPang’ Tunedal so it felt obvious that he would be the backbone of the brewing part.”

The Stockholm studio previously produced a range of bottle designs for PangPang’s core range of beers – including an IPA called Flamingo-go, a hoppy Weisse beer called Bamboleo, and a Fläder Saison by the name of Libertango.

The Shower Beer is hand-brewed in Hökarängen, in southern Stockholm, and is packed in bottles screen printed in pink on brown glass.

Snask said that it wanted the Shower Beer to be seen as a ‘slender, elegant and different’ creation, with its second batch currently in production after a sell-out initial run for the beer’s release party.

Drinking beer in the shower has long been a trend on social media, but few brewers have aimed a beer at the occasion.