Nestlé-owned Sweet Earth Foods has launched a new ‘first-of-its-kind’ plant-based burger infused with vegan bacon bits in the US.
Sweet Earth’s Awesome Bacon Burger is based on the brand’s original non-GMO burger, which launched last year, and is made with textured pea protein.
Described as smoky, the plant-based burger contains 26g of protein and is made with the addition of the brand’s plant-based Benevolent Bacon, which it claims contains 75% less fat than pork bacon.
The new product will join Sweet Earth’s portfolio of plant-based meat options such as the recently launched pea protein-based sausages – the Green Chile Chedd’r and Chik’n Apple – and eight new frozen burritos and entrée bowls, which incorporate the brand’s plant-based Awesome Grounds or Mindful Chik’n.
Buffalo Style Chik’n Burrito, made with Mindful Chik’n, carrots, celery and buffalo hot sauce.
“We are so excited to announce the release of the Awesome Bacon Burger as the first-ever vegan bacon burger, proving eating plant-based can be just as delicious as it is nutritious,” said vice president of Sweet Earth Foods, Jessica Vasisht.
She added: “The combination of the Awesome Burger and our award-winning Benevolent Bacon brings together two of our fan-favourite products into one delicious option that is perfect for summer grilling.”
Sweet Earth’s Awesome Bacon Burger will be launching in stores this week across the US.
© FoodBev Media Ltd 2020
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