Nestlé-owned Sweet Earth Foods has released a new range of heat-and-eat vegetarian Breakfast Bowls across the US nationwide.
The new frozen products aim to offer healthy, convenient breakfast swaps as consumers return to busy lifestyles.
Inspired by classic savoury regional scrambles, Sweet Earth Breakfast Bowls come in three varieties: Protein Lover’s, Southwest Veggie and Huevos Rancheros. Each offering is made with cage free eggs and contains between 17-20g of plant protein and 3-5g of fibre.
Protein Lover’s features plant-based sausage and bacon, spinach and cheddar cheese; while Southwest Veggie contains poblano peppers, black beans, cilantro brown rice and Monterey jack cheese. Huevos Rancheros features vegan chipotle seitan, cotija cheese, sweet potatoes, peppers and tortilla strips.
The brand has also reformatted its line of plant-based Deli Slices, which includes alternative turkey, ham and pepperoni slices.
“With the likely return to busy, on-the-go lifestyles this fall, we anticipate there will be more demand than ever before for convenient plant-based meals and ingredients that don’t sacrifice flavour,” said Seema Sundar, director of marketing at Sweet Earth Foods.
“The new additions of the Breakfast Bowls to our product portfolio and the reformulated Deli Slices, along with our recently launched ready-to-eat, flavour-forward Mindful Chik’n options, offer something for everyone and every occasion this fall.”
The new Sweet Earth Breakfast Bowls and plant-based Deli Slices retail for $4.79 and $6.99 respectively at stores nationwide including Whole Foods Market, Walmart and Kroger.
Earlier this year, Sweet Earth announced the launch of Vegan Jumbo Hot Dogs and a plant-based jerky line.
© FoodBev Media Ltd 2022
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