PureCircle anticipates sales of not less than $62m, up 85% over last year, with an increase of 130% (or 264 metric tonnes) from Reb-A products, its no-calorie sweetener.
“Reb-A based products now account for upwards of 10% of the US tabletop segment, and Reb-A flavoured soft drink products are outperforming their categories,” said the company, which supplies sweeteners to US beverage giants PepsiCo and The Coca-Cola Company.
PureCircle said it was in talks with more than 100 food and beverage brands for new product launches, and is currently selling Reb-A to more than 25 customers.
“We expect the world’s F&B companies to increase the rate of launches using Reb-A during 2010 and 2011,” said chief executive, Magomet Malsagov, in a statement.
Rebaudioside A (Reb-A) is made from certain compounds in the leaves of stevia, a shrub native to Paraguay, and is likely to compete with established artificial sweeteners such as saccharin, aspartame and sucralose, which are sold under brand names Sweet’N Low, NutraSweet and Splenda.
© FoodBev Media Ltd 2020