Conagra Brands’ Swiss Miss has partnered with cereal maker Lucky Charms to launch a new hot cocoa.
The cocoa collaboration features marshmallows, including hearts, stars, horseshoes, unicorns, and rainbows, from General Mills-owned Lucky Charms’ portfolio.
Swiss Miss Hot Cocoa with Lucky Charms Marshmallows is made with fat-free milk and contains 180kcal per serving. Its launch marks the first co-branded product to be introduced to the Swiss Miss range.
The new variant joins the brand’s other hot cocoa flavours, including from its Classics, Sensible Sweets, Indulgent Collection and Simply Cocoa ranges.
“The partnership with Swiss Miss and Lucky Charms really is a perfect fit in our eyes,” said Erik Sword, senior brand manager for Swiss Miss.
“The only thing that makes our delicious Swiss Miss hot cocoa even better is marshmallows, so why not use the most fun marshmallows out there.”
Liz Mahler, senior brand manager for Lucky Charms, added: “Lucky Charms teaming up with Swiss Miss provides a unique opportunity to give our fans exactly what they have dreamed of, the magical combination of hot cocoa topped with Lucky Charms marshmallows.”
Swiss Miss Hot Cocoa with Lucky Charms comes in packages of six pre-portioned servings, with an RRP of $2.99, and is currently being rolled out to retailers in the US.
© FoodBev Media Ltd 2020
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