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Taco Bell and Kraft Heinz partner to bring restaurant offerings home
FoodBev Media

FoodBev Media

5 January 2024

Taco Bell and Kraft Heinz partner to bring restaurant offerings home

Taco Bell and Kraft Heinz have announced the introduction of two new meal kits – called Craving Kits – to allow consumers to create homemade versions of the fast-food chain’s Crunchwrap Supreme and Chipotle Chicken Quesadilla. Kraft Heinz is the manufacturer of Taco Bell’s branded retail products, which include sauces, taco kits, taco shells and seasoning mixes. The Craving Kits use the same ingredients, seasonings and sauces crucial to recreate the dishes at home. Danielle Coopersmith, associate director of marketing for Taco Bell at Home, said: “A partnership founded on a mutual obsession with their consumers, Kraft Heinz and Taco Bell created the Taco Bell at Home line to bring signature and crave-worthy Taco Bell offerings and flavours straight to the grocery aisle and allow fans to make Taco Bell their way." "Grounded in this core mission, our innovation strategy focuses on creating new products inspired by beloved Taco Bell classics that encourage fans to customise their at-home creations and take them to new heights.” Alan Kleinerman, VP of disruptive innovation at The Kraft Heinz Company, added: “Our release of the Cravings Kits – the first of several Taco Bell at Home innovations planned for this year – is a great example of how Kraft Heinz is delivering against its goal to lead the future of food". "As we kick off 2024, we’re focused on finding the white spaces at retail where we can make an impact for fans and develop products we know they will be excited to try. Our partnership with Taco Bell is a great example of this.” The Craving Kits are available exclusively in Walmart stores and online nationwide.

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