Pioneer Foods-owned cereal brand Lizi’s is branching out into the muesli category with a new line featuring functional benefits. Read more
TreeHouse Foods has agreed with Post Holdings to terminate the deal to sell its ready-to-eat cereal business to Post. Read more
General Mills is expanding its Fiber One breakfast cereal range in the US with a new strawberries and vanilla clusters variant. Read more
Kellogg’s has boosted its Special K breakfast cereal range with a new protein honey almond ancient grains variant, containing 15g of protein per serving. Read more
Kellogg’s has boosted its Frosted Flakes breakfast cereal range in the US with a new honey nut variant. Read more
Kellogg will expand its Rice Krispies breakfast cereal line with its first new flavour in more than ten years – Strawberry Krispies. Read more
Nestlé Cereals has launched a new Oat Cheerios breakfast cereal range in the UK, which is made with British-grown whole grain oats. Read more
US supermarket chain Raley’s is changing the layout of its breakfast cereal aisles to give prime placement to cereals with less sugar. Read more
Kellogg's has expanded the product portfolio of its Raisin Bran cereal brand with the introduction of a new breakfast cereal featuring banana slices. Read more
Post Consumer Brands has expanded its breakfast cereal offering in time for summer in the US with a range of new varieties and flavours, including a new ice cream-themed cereal. Read more
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