Magic Spoon, the new ‘healthy’ cereal brand has secured $5.5 million in a seed funding round led by Lightspeed Venture Partners as it aims to expand its business, grow its team and... Read more
Kellogg's operating profit fell 25.4% in its first-quarter, as falling cereal sales and "business realignment costs" marked a difficult start to the year. Read more
TreeHouse Foods, a North America-based manufacturer and distributor of private label packaged foods and beverages, has entered into an agreement to sell its ready-to-eat cereal bus... Read more
Kellogg has reported year-on-year sales growth of 5.4% as the cereal company's recovery under CEO Steven A. Cahillane continues. Read more
Kellogg's has unveiled a new raspberry, apple and carrot variant to its No Added Sugar Granola range, appealing to consumers who follow veganism. Read more
Kellogg's has announced that it plans to include traffic light labelling on a range of its cereal products, including Coco Pops and Rice Krispies. Read more
Kellogg has released a new 'three-in-one' cereal range which contains prebiotic and probiotic bacteria to help support the digestive health of consumers. Read more
Kellogg has seen its third-quarter revenue grow by almost 7%, thanks in part to a pair of acquisitions completed in the past year. Read more
General Mills has announced that it will re-release Trix cereal with fruity shapes following consistent consumer demands for the reintroduction of the cereal. Read more
Bear Naked has released two seasonal granola flavours for the US market in the build-up to autumn, responding to the increased demand for pumpkin-spice flavours in the autumn month... Read more
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