TCP Group, the inventor of Red Bull, has announced ¥1.06 billion ($149.3 million) of investment over the next three years to expand its presence in China. Read more
PepsiCo has entered into a deal with Vital Pharmaceuticals, the manufacturer of Bang Energy drinks, to exclusively distribute Bang Energy beverages in the US. Read more
Natural energy drink brand Tenzing has launched a new beverage that combines anti-oxidising berries with vegan branched-chain amino acids (BCAAs). Read more
US energy drink brand G Fuel has added a new flavour to its Hydration range in collaboration with Faze Clan, as the company announces the expansion of its partnership with the gami... Read more
PepsiCo has agreed to acquire energy drink manufacturer Rockstar Energy Beverages for $3.85 billion, as it aims to strengthen its position in the category. Read more
Sneak Energy has expanded into the canned energy drink market with the launch of three new products as it aims to meet the convenience trend. Read more
Thai energy drink brand Carabao is adding a new Mixed Berry flavour to its range of low-calorie energy drinks for the UK market. Read more
Lucozade Ribena Suntory has launched a new sub-brand designed to bring a new audience to the energy category. Read more
Soylent has launched a new ready-to-drink, nootropic energy drink called Soylent Stacked, which aims to enhance focus, accuracy, and the ability to switch between tasks successfull... Read more
Scotland could ban the selling of ‘energy drinks’ to young people under the age of 16, following a government consultation launched on 29 October 2019. Read more
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