Barcel USA, the snack division of Grupo Bimbo, has announced the expansion of its intense-flavoured chip brand, Takis, with its new ranch flavour.
The brand’s debut into the ranch flavour category, Takis Buckin’ Ranch is said to give a zesty and creamy flavour, providing consumers a non-spicy variety of its classic chip.
Sandra Kirkpatrick, senior marketing director for Takis, said: “Ranch ranks third among best-selling tortilla chip flavours and we’re excited to deliver an intense unforgettable snacking experience…Takis Buckin’ Ranch is changing the game for tried-and-true snackers who crave intensity without the heat.”
Takis Buckin’ Ranch is available now in retailers across the US in individual and sharing sizes.
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