Sparkling water maker Talking Rain will launch a caffeinated version of its Sparkling Ice drink as it responds to a rise in demand for beverages with caffeine.
Called Sparkling Ice +Caffeine, the range will be available in five variants: black raspberry, blue raspberry, triple citrus, strawberry citrus, and orange passionfruit.
Each flavour contains 70mg of caffeine, zero sugar, zero calories, and is said to be “perfectly balanced with the just amount of fizz”.
Talking Rain CEO Chris Hall said: “We’re constantly working to expand our product offerings to meet consumer demand.
“Since we’re seeing a surge of consumer demand for caffeinated products in the industry, we wanted to leverage our expertise for making zero-calorie sparkling waters that consumers love with an added boost of caffeine.
“A departure from our one-size-fits-all approach, we’re excited to reach a new audience of consumers through the launch of our Sparkling Ice +Caffeine 16oz cans, while continuing our ongoing partnerships with convenience stores nationwide.
“Our distribution network has been particularly excited for the introduction of this immediate consumption solution.”
Sparkling Ice +Caffeine will be available in the US as of January 2019, retailing at $1.89 per can.
Last year Talking Rain launched a $37 million campaign for its Sparkling Ice brand, which focused on the boldness of its flavoured sparkling water.
In total there are 16 regular Sparkling Ice flavours, including: kiwi strawberry, grape raspberry, pomegranate blueberry and ginger lime.
© FoodBev Media Ltd 2018
World Food Innovation Awards open for early bird entries!
Have a Food product worthy of an innovation award? Then you’re invited to enter the World Food Innovation Awards. Early bird entries submitted before 21 December receive a £55 discount.
Don’t delay – enter here today!