Tangerine Confectionery has released a soft gum format of its Candyland Wham, Refreshers and Fruit Salad sweet ranges.
The new Softies format is available in 160g and 120g size formats across the three product ranges, with a recommended retail price of £1.49 and £1 respectively. The soft gums will be available in Fruit Salad raspberry and pineapple, and apple and blackcurrant; Wham fizzy cola, strawberry, and original; and Refreshers original flavour varieties.
The confectionery manufacturer is hoping that the new product development will help to rejuvenate the market and drive category growth.
Tangerine Confectionery senior brand manager Gillian Clarke said: “Softies is our most significant piece of NPD in recent years, tapping into the strong and positive associations sweet lovers have with our heritage brands. Wham, Refreshers and Fruit Salad are childhood favourites loved by everyone and we’ve been excited to give them the Softies treatment.
“We are capitalising on consumer demand and the trend for gums, which is the second largest sector of the market. The soft gums sector is currently worth £17.2m and has experienced a growth of 1.7% year on year.
“We’ve worked hard to ensure that these new formats don’t compromise on the unique taste experiences the classic Wham, Fruit Salad and Refreshers products offer. The new Candyland Softies range features the sour tang, fruity fizz and juicy flavours that are loved by sweet fans of every age.”
© FoodBev Media Ltd 2020
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