Tangerine Confectionery has introduced two special edition sweet launches for the seasonal Halloween market.
Sweet Champions Halloween bag has been made available in 200g format with a retail price of £1, and features iconic childhood favourites such as Dip Dab lolly, Refresher lolly, Wham mini chews, Kola Frosties, Fruit Salad flat lolly and BlackJack flat lolly.
Meanwhile, a Sweet Champions Halloween pouch in 500g and with a recommended retail price of £4 has been launched, featuring additional favourites including Dib Dab, Sherbet Fountain, Refresher Roll and Dolly Mix. It is available in Asda, cash and carry stores and convenience stores nationwide, while the Sweet Champions Halloween bag has launched in outlets of Sainsbury’s and Asda.
The packaging for both features classic Halloween colours and graphics, creating the perfect Halloween treat solution for consumers, the brand said.
Gillian Clarke, senior brand manager for Tangerine Confectionery, said: “Both of our seasonal Halloween products highlight the unique heritage of our long-established retro confectionery and have been introduced following consumer research which demonstrates that novelty products are key to driving consumer purchase at Halloween.
“Halloween is a big focal point for the confectionery sector – worth just under £100m in 2014 – and our eye-catching themed Sweet Champions Halloween bag and pouch are must-list products perfect for trick or treaters. They will also allow families and fans of retro favourites to buy a sharing bag of some of our best loved sweets to treat themselves and others.”
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