Tangerine Confectionery has launched its biggest ever on-pack promotion, offering consumers one of thousands of prizes as it seeks to establish an association between music and some of its most popular brands.
The Sweet Beats campaign will see promotional packs rolling out in store from 17 August and will run until January 2016. There will be thousands of prizes up for grabs every week during the promotional period, including Beats by Dr. Dre overhead headphones, UrBeats earphones, and Beats Pill portable speakers, plus £75 Ticketmaster gift cards and £10 digital downloads on iTunes or Spotify.
In all, 25m of Tangerine Confectionery’s products will feature the music-themed on-pack flash, including retro favourites Wham original chew bar, Dip Dabm Black Jack and Fruit Salad chews, and Refreshers Roll. Consumers can win prizes by entering the barcode from the back of each promotional pack on a specially launched microsite, and then can find out if they have won a prize by pressing the pause button on a music player at the right moment.
Tangerine Confectionery senior brand manager Gillian Clarke said: “To benefit from our biggest ever promotion, retailers should make sure they stock up on our core SKUs including Wham original chew bar, Dip Dab, Sherbet Fountain and Flumps. The Sweet Beats on-pack promotion has been developed to create consumer appeal. We hope to capture the imaginations of new customers and reward our loyal fans alike. For our younger consumers, the opportunity to win prizes from must-have music brands like Beats by Dr. Dre, Spotify and iTunes is a way of building hype and driving relevance into some of our best-loved retro SKUs.”
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