Tangerine Confectionery has released a selection of new seasonal products, offering consumers a range of sweet treats during the Christmas gifting period.
The company has launched a new Sweet Champions tin to lead the range, available as a 500g tub with a recommended retail price of £5. It will feature retro favourites – including Dip Dab, Refresher Roll, Dolly Mix and Black Jack and Fruit Salad Chews – that consumers of all ages will love to share during the seasonal period in the lead-in to Christmas.
Launching in Tesco stores across the UK, as well as cash-and-carries and convenience stores, the product innovation represents the first time that the much-loved sweets will be available together in a single product.
Tangerine Confectionery has also launched a range of seasonal £1 products, which will make for the ideal stocking filler or gift during the festive season. The range includes Wham and Fruit Salad tubes and York Fruits gifting carton – all between 105g and 125g with a retail price of £1 – and five Taveners gifting cartons featuring Liquorice Allsorts, Fruit Pastilles, Jelly Babies, Wine Gums and Fruit Jellies – all also £1.
Gillian Clarke, senior brand manager at Tangerine Confectionery, said: “Our new seasonal products resonate with fun-filled family occasions and celebrations, so we’re confident that each SKU will offer the ideal opportunity for retailers to drive sales during what is the busiest time of the year for the confectionery sector, worth over £130m in 2014.”
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