Sidel has announced that Lebanon-based Tannourine Water will have its production capacity increased following the installation of a Sidel Matrix Combi water line, which features a capacity of 31,500 bottles per hour.
Tannourine Water was also able to improve its current bottle design by integrating the patented Sidel StarLite water base, which will further help the Lebanese bottler save energy consumption during blowing and reduce the amount of PET needed, while still retaining a great performing bottle and consumer experience.
The Lebanese brand has been sourcing natural mineral water from the Tannourine Mountains for over 30 years and the company distributes its products nationwide and to neighbouring Arab countries, West Africa and Australia. Tannourine Water sells around 150 million litres of water per year, which accounts for the company’s leading position in today’s competitive global markets. According to figures estimated by Euromonitor, consumption of bottled water in Lebanon is expected to rise from 92.4 litres per capita in 2014, to 95.4 litres per person in 2015.
“We are confident that the Sidel Matrix Combi line will help us meet our objectives in the market and achieve operational excellence, as the criteria we followed to make our decision included capital cost, maintenance and running costs, technical capabilities and after-sales support,” said Georges Makhoul, general manager of Tannourine Water.
Sidel’s StarLite base increases durability, stability and the overall resistance of bottles. Additionally, the design offers a more energy-efficient method of production, allowing producers to blow the bottle with a lower amount of air pressure, resulting in savings in terms of energy and the amount of PET used for the overall production of the bottles. The base was designed by Sidel’s packaging team, and made available to producers worldwide. A similar base is also available for carbonated soft drinks, offering the same advantages.
“Equipped with the latest proven technologies, our Sidel Matrix Combi system offers a higher level of performance, greater efficiency and improved uptime. We’re delighted that Tannourine Water chose our equipment, and we hope to continue working with them to introduce even more innovative packaging solutions into the Lebanese market,” said Karel Brussen, regional commercial manager of Sidel in Lebanon.
© FoodBev Media Ltd 2022
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