The MoU will create avenues of collaboration between the two companies for sourcing and roasting high-quality green coffee beans in Tata Coffee’s Coorg, India facility.
In addition, Tata and Starbucks will jointly explore the development of Starbucks retail stores in associated retail outlets and hotels.
In accordance with the MoU, the two companies will collaborate on the promotion of responsible agronomy practices, including training for local farmers, technicians and agronomists to improve their coffee-growing and milling skills.
Building on Tata’s demonstrated commitment to community development, the two companies will also explore social projects to positively impact communities in coffee growing regions where Tata operates.
Commenting on the announcement, RK Krishnakumar, chairman of Tata Coffee, said: “We welcome Starbucks’ entry into India because of its unique experience with the store format and for its commitment to society – values that we share.”
“India is one of the most dynamic markets in the world with a diverse culture and tremendous potential,” said Howard Schultz, chairman, president and CEO, Starbucks Coffee Company. “This MoU is the first step in our entry to India. We’re focused on exploring local sourcing and roasting opportunities with the thousands of coffee farmers within the Tata ecosystem. We believe India can be an important source for coffee in the domestic market, as well as across the many regions globally where Starbucks has operations.”
Source: Starbucks
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