Tata Global Beverages launches Tata Tea Fusion in India

In India, Tata Global Beverages has unveiled a new brand under its Tata Tea portfolio – Tata Tea Fusion.

After leading the leaf, dust and green tea markets in India for many years, for the first time, Tata Tea is now offering the experience of premium black tea through Fusion. Featuring a dual-pouched innovative pack and jar, Tata Tea Fusion is available in two variants – Superior Assam & Green Tea and Superior Assam & Kenyan Tea. It is available in 250g jars and 250g packs.

Tata Tea head of marketing Rishi Chadha said: ’’Tata Tea Fusion is a testimony of consumer centricity that is at the core of all our endeavours at Tata Tea. Apart from featuring our superlative Assam Tea which has continued to be a market champion, Green & Kenyan are the best of the selections that brings quality & taste together. We are sure Fusion will be well appreciated by the consumers.”