Tata Tea, India’s leading tea brand from Tata Global Beverages, has launched a new variant in the green tea category, aligning health and festivity.
Tata Tea Acti Green aims at popularising green tea and making to accessible to a wider group of consumers, keeping tea drinkers revitalised and active through the day. It is available in Indian flavours such as ‘Elaichi’ (cardamom), ‘Tulsi-Nimbu’ (Tulsi-lemon) and regular ‘Green Tea’.
Tata Tea Acti Green sets out to demystify the notion of green tea being highly priced, so the new product is being offered in smaller packaged quantities, for experimental first time consumers.
Vikram Grover, vice president & head marketing, India & South Asia, Tata Global Beverages said: “India is a young and dynamic country on the move. In this, Tata Tea seeks to democratise the benefits of green tea, which helps Indians stay agile and active in the midst of their busy lifestyle. There isn’t a better time than festival season.
At Tata Tea, we have always believed in making our products accessible to Indians across consumer segments and we echo this with the launch of Tata Tea Acti Green by offering a well-priced package along with wellness. With every one in three Indian households having consumed Tata Tea over the course of last year, the Acti Green offers distinguished taste coupled with well-being, resonating with the diverse set of Indian consumers.”
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial