The $1bn group is integrating its tea, coffee and water brands and global businesses under a single management team, and has announced a 12% increase in income year-on-year as a result of its strong branded business.
The new strategy is to diversify away from its core categories of tea and coffee, and build positions in high growth areas of ‘good for you’ beverage categories through strong product innovation and growth.
Initially, The Tata Tea group will comprise global brands that include Tetley Tea, Tata Tea, Himalayan and the Good Earth speciality teas and coffees, which will be supported by speciality brands such as Eight O’ Clock Coffee in the US, Poland’s herbal tea Vitax, the leading Czech tea Jemèa, Indian brands such as Chakra Gold and Kanan Devan.
Tetley Group’s Peter Unsworth said: “The announcement marks the next stage in a process that began last year when we integrated our beverage businesses under the Tata Tea umbrella. We want to appeal to consumers who want hydration with flavour, who want to be good to themselves without a cost to the planet and who will smile at their choice of a Tata Tea group brand.”
Tata Tea recently posted a consolidated net profit of Rs700.55 cr in the year ended 31 March 2009, down 54.58% over the corresponding 12-month period a year ago. Consolidated total income increased to Rs4,907.30 in the year under review, from Rs 4,375.97 cr in the previous year.
For the year ended 31 March 2009, standalone profit after tax of the company declined to Rs159.06 cr from Rs312.86 cr in the previous year.
Source: The Hindu, Business Standard
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