As US consumers actively embrace healthier lifestyles, Tate & Lyle found that 55% of them display a laser-like focus on nutrition facts and ingredient labels.
“As a leading ingredient company in the US, Tate & Lyle is committed to understanding consumers’ needs as they start and maintain healthy lifestyles,” says David Lewis, business manager, Promitor Dietary Fiber, Tate & Lyle. “With consumers pressed for time, food labels quickly communicate nutrition information to help them choose products that support their healthy intentions.”
From blogs and online forums to news reports and diet trends, today’s time-crunched consumers are inundated with messages about healthy dining from multiple sources. Consumers shared eight approaches to label reading with Tate & Lyle that help them determine which food and beverage items make the final cut.
Many times, consumer education starts and ends with packaging, says Lisa Sanders PhD, RD, nutrition scientist, Tate & Lyle. With thousands of consumer brands flooding supermarket shelves, the majority of consumers report two major reasons for reading labels.
“Consumers want to make healthy choices and more than 60% of them rely on food and beverage labels to do this,” Dr Sanders explains. “Research also shows that 50% of consumers look to labels when they’re purposely trying to add specific nutrients, like fibre, to their diets.”
When reading labels, the Nutrition Facts Panel is one of the top areas consumers read. Tate & Lyle found that 46% review the Nutrition Facts Panel to find out about fibre content.
The International Food Information Council (IFIC) Foundation found that 43% of consumers look to product labels for statements about nutrition benefits. Tate & Lyle’s research reveals that 42% of consumers actively shop for foods and drinks that clearly indicate fibre on the package.
It’s a bonus if product labels tout an ‘excellent source of fibre’ statement on the front of the package. Consumers agree this statement is appealing to them across many product categories:
Source: Tate & Lyle
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