Taura Natural Ingredients has launched a new range of real fruit flakes combined with ancient grains, designed to address a long-standing technical difficulty faced by breakfast cereal manufacturers.
“Incorporating high-density grains such as chia and amaranth into cereals has traditionally been problematic because they tend to sink to the bottom of the bowl when milk is added,” Taura said. By incorporating the grains into fruit flakes, the company has secured “a greatly improved eating experience” through “optimised distribution of ingredients throughout the product”.
The development falls in line with the growing trend towards healthier breakfast cereals, with three quarters of new breakfast cereal launches featuring health propositions such as high in fibre or wholegrain, a good source of protein, or good for the heart.
Taura Natural Ingredients sales and marketing manager Raf Vanlommel said: “The popularity of ancient grains and the rise in demand for healthier breakfasts are two trends that have emerged simultaneously and to dovetail them is a logical step. However, formulation difficulties have stood in the way of NPD in this area. We’ve solved this problem by combining the grains with our URC fruit – which is a fantastic solution because fruit is completely in tune with the trend for healthy eating and better-for-you breakfast products.
“Healthy grains are on-trend and ancient grains particularly so. But using them in breakfast cereals isn’t always straightforward. Our fruit flakes offer an outstanding solution that gives breakfast cereal companies an innovative new formulation option that will meet consumer demand for delicious and healthy cereals to start the day with.”
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