Tava zero-calorie fruity drinks from Pepsi

Pepsi-Cola North America has launched Tava, a zero-calorie sparkling beverage in festive fruity flavours celebrating dances.

Mediterranean Fiesta combines black cherry, tangerine and lime; Tahitian Tamure blends tropical berry tones, tangerine tings and lime notes; while Brazilian Samba blends passionfruit, pineapple and lime.

“There has never been a beverage before quite like Tava,” said Pepsi-Cola North America vice president of flavoured carbonated soft drinks, Frank Cooper. “Tava allows consumers to say yes to a flavourful, vitamin-enhanced beverage while they say no to calories and caffeine. The discerning consumer no longer needs to compromise.

“The Tava brand stretches traditional soft drink boundaries. It offers a unique value proposition that combines beneficial ingredients with sophisticated flavour blends and helps with weight management. In fact, the product scored well above average in consumer testing. They want to explore and discover new things but are also acutely aware of the amount of calories they consume. Tava allows them to have a calorie-free beverage experience that’s rooted in the fun of bubbles.”