Tea brand T Plus has launched a new partnership with charity Vitamin Angels to distribute essential vitamins to vulnerable women and children across the world.
With every box of T Plus tea sold, the company will make a donation of £0.10 to Vitamin Angels, a charity that provides lifesaving vitamins to mothers and children under five at risk of malnutrition. The aim is to reduce preventable illness, blindness, and death to create a healthier world, T Plus said, and the partnership will boost awareness of life-saving vitamins to complement T Plus’ range of vitamin-enriched green teas launched earlier this year.
Last year, Vitamin Angels delivered more than 230 million doses of vitamin supplements to mothers and children, and T Plus wants to support an increase in that figure so that the number of people affected by vitamin deficiency globally falls.
The four T Plus teas that carry the new charity partnership message on pack are T+boost, T+immunitea, T+detox and T-multea.
Alongside the charitable partnership, the brand has announced a relaunch of its packaging.
T Plus drinks founder James Dawson said: “We are really proud to support Vitamin Angels, who are a fantastic charity that we’ve known of and wanted to support for a long time. As a company that creates a unique range of vitamin-enriched teas, designed to offer something new, healthy and convenient, we like to call our drinks ‘the smarter tea’. We like to think we make a smarter tea because they taste good and do you some good, but we also wanted to use them in a mission to ‘share the health’ and support Vitamin Angels. In doing this we didn’t want to donate an unclear % of profits or vague future commitment. We wanted to show our commitment with a clean, clear donation message. It costs Vitamin Angels around £0.20 to provide life saving Vitamin A supplements to one child for a whole year. That’s why we donate £0.10 per box of T Plus sold, therefore two boxes of T Plus equate to one year of vitamin A for one child. Simple.”
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