Tea Forté has launched its limited-edition Jardin collection of organic teas, created in collaboration with the New York Botanical Garden.
The range consists of five blends, each packaged with custom botanical artwork. Four of the teas are bestselling Tea Forté blends featuring ingredients inspired by the Botanical Garden’s living collections, while the fifth is a new organic oolong blend, created especially for the partnership.
The five flavours are: green mango peach, vanilla pear, chamomile citron, chocolate rose, and new strawberry hibiscus.
With Jardin, Tea Forté’s signature packaging features a selection of original botanical artworks by Belgian artist Pierre-Joseph Redouté.
Tea Forté vice president of marketing Julia Khodabandah said: “Delicate botanical ingredients from around the world, from tea leaves and spices to fruits and flowers, are an integral part of Tea Forté’s mission and heritage.
“We are thrilled to support the conservation efforts of the New York Botanical Garden by bringing the unique sensorial experience of the garden into our customers’ homes through this exquisite collection of teas.”
Meredith Counts, director of licensing and product development for the New York Botanical Garden, added: “We knew immediately that Tea Forté’s expert dedication to quality and design made them the ideal partner for this very special collaboration.
“Their luxury tea blends, refined product concepts and exquisite packaging beautifully convey the essence of the New York Botanical Garden’s rich heritage, diverse plant collections, and captivating archives.”
As part of the collaboration, 4% of sales through retail outlets will support the New York Botanical Garden’s work in plant research and conservation, horticulture and education.
© FoodBev Media Ltd 2019
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