Earlier this summer, MillerCoors announced plans for a new company focused on craft and import beers, aimed at strengthening relationships within the beer industry and enhancing the overall segment’s volume and growth.
“This is a unique and exciting period in the beer business,” said Tom Cardella, the company’s CEO and president. “With the added focus on our craft and import brands and the talent within our brewing network, Tenth and Blake Beer Company has the opportunity to make an impact and continue to help grow this segment. We’re made up of passionate brewers and merchants of the world’s finest specialty brews, and we look forward to celebrating the joy of beer with beer drinkers throughout the US.”
As an independent yet connected company, Tenth and Blake will own the strategic business drivers – marketing, trade marketing and an independent sales organisation dedicated to the craft and imports business. The company will in-source other capabilities from MillerCoors, including legal, communications, HR, marketing services and consumer insights.
Source: MillerCoors
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