Tesco calculates that since the introduction of the Big Price Drop the level of food inflation has been almost halved for customers shopping in its stores.
Tesco launched the Big Price Drop at the end of September by making an investment of £500m to help customers save money on more than 3,000 items they buy most such as milk, bread, fruit and vegetables.
In the three weeks following its launch, Tesco has seen:
UK chief executive, Richard Brasher, said: “The Big Price Drop is very popular with customers and millions are already voting with their feet. In these tough times we are lowering the inflation customers experience on their weekly shop by reducing prices on more than 3,000 products that families need to buy most. We are committed to doing all we can to help our customers and our new Facebook application will enable them to tell us directly where they most value reduced prices.”
For the first time, social media will allow Tesco customers say directly where they most want to save money on their shopping list to help them every week at the tills, the retailer said.
© FoodBev Media Ltd 2021
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