Tesco has announced a one-hour delivery option called Tesco Now – a service that will directly compete with Amazon’s Prime Now.
The new app-based service, which has been rolled out first in central London, will allow customers to purchase up to 20 items from a range of 1,000 products from the supermarket.
The range will include everyday products, such as fresh fruit and vegetables, meat, bakery goods and dairy, as well as pet, baby, health and beauty products. Orders will be picked in store and delivered to customers via moped within 60 minutes.
Customers will also be able to track their order via the Tesco Now app, receiving live updates on the progress of their order.
Tesco online managing director Adrian Letts said: “From forgotten essentials to that crucial final ingredient, Tesco Now can get them to our customers’ door within the hour.
“Shoppers’ needs are changing and we want to offer a range of services that allow them to shop with us in a way that suits their needs. We look forward to hearing what they think of the new service.”
The news comes after an announcement by Amazon earlier this month that it will purchase organic food specialist Whole Foods for $13.7 billion, causing supermarket stocks – including Tesco – to tumble.
Last year Amazon launched its AmazonFresh delivery service, providing one-hour delivery slots for groceries between 7am and 11pm.
Tesco Now will be available to customers in some central London postcodes between 8am until 11pm on weekdays and 9am until 11pm at weekends. The service is priced at £7.99 with no minimum spend on each order.
Items will be delivered via moped by third party fulfilment specialist Quiqup which has partnered with the supermarket.
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