In the Middle East, Tetra Pak and Al Safi Danone Co Ltd have announced the commercial production and re-launch of a flavoured milk product in Tetra Pak’s new package innovation, the Tetra Brik Aseptic Slim 200ml ‘Leaf’.
A key innovation in the ‘Leaf’ pack is the leaf-shaped corner of the vertical panel on the front of the package that allows increased on-shelf product differentiation and increased consumer appeal.
The Tetra Brik Aseptic Slim 200ml Leaf maintains the same functional benefits as the standard Tetra Brik Aseptic Slim 200ml. The package allows convenient on-the-go drinking, making it as easy and as practical as possible. The Leaf package also offers a fresh branding opportunity and ease of use for consumers in terms of gripping, drinking and milk flow.
Speaking at the launch during Gulfood Manufacturing, Frank Uzsko, general manager at Al Safi Danone said: “Al Safi Danone and Tetra Pak are setting the benchmark for dairy producers worldwide in the fast growing flavoured milk category by leading through innovation. This reassures our continued commitment to satisfying local consumer preferences and demand for modern innovations.”
Amar Zahid, president, greater Middle East & Africa Region for Tetra Pak said: “Innovation is the key pillar of our continued competitiveness. This launch provides an ideal platform and an opportunity to demonstrate and re-affirm our dedication and focus in the Greater Middle East & Africa region – one of the biggest markets globally for Tetra Pak. We’ve been learning and innovating alongside our customers for more than 30 years in this region to meet the needs of consumers now and in the future.”
“The Leaf package, continues to deliver on Tetra Pak’s ‘Protect What’s Good’, ensuring Tetra Pak and Al Safi Danone produce a safe, healthy and high quality flavoured milk product, using the latest processing and packaging technological advancements with adherence to the latest manufacturing standards and policies. All this starts off and ends with the consumers’ wellbeing in mind,” said Niels Hougaard, managing Ddirector Tetra Pak Arabia Area.
© FoodBev Media Ltd 2024