Milk and juice cartons will carry graphics highlighting the Sustainable Energy Europe Campaign as well as specific packaging-related eco-tips.
“The joint action with Carrefour aims to give a practical example of packaging’s role in raising consumer awareness on ways to tackle climate change, like saving energy and using renewable resources,” said Erika Mink, Environment Director, Europe, at Tetra Pak. “Through the information and messages it can carry, packaging can be influential in helping guide consumer behaviour.”
Véronique Discours-Buhot, Sustainability Director of the Carrefour Group, said: “We recognise that, as a leading European retailer, we have a clear responsibility to manage our direct impact on the environment and reduce our energy use. We can also promote action by our suppliers and help our many customers to limit their energy consumption.”
The EUSEW is organised by the European Commission’s Directorate-General for Energy and Transport with the support of the European Institutions and major stakeholders concerned with sustainable energy issues in Europe.
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