This represents a huge stride forward for sustainable packaging considering that Tetra Pak produced 145,030m cartons in 2009. As two socially responsible companies, Tetra Pak has partnered with Groupe RCM to complete the vision. The project represents a $3.5m investment, with contributions from private sector and government.
Groupe RCM out of Yamachiche, Quebec, will inaugurate its first recycling line for gable-top and liquid aseptic cartons by September 2010 in Canada. The technology has been validated by The Centre de recherche industrielle du Québec. The partners are committed, and Michel Camirand (CEO of Groupe RCM) is eager to start production.
As it was explained to me, the idea of creating plastic granulate was generated from regular in-house brainstorming sessions. The brainstorming objective “was to create jobs by adding value to recycled cartons,” said Camirand.
In fact, of the 25 ideas generated, this is the first of five original, new ideas to be commercialised. In addition, the proprietary process is expected to create 25 new jobs over a 12-month period for the company that today employs 192 people.
I would like to mention that Groupe RCM is a non-profit organisation founded in 1981 that hires handicapped individuals that represents 80% of its workforce. The business operates in the environmental sector providing material sorting services typical of a materials recycling facility. The recycling process is simplistic by its very nature, but then aren’t all great ideas?
The best way I can describe it is to liken it to a melting pot, the contents of which amalgamate via thermokinetic mixing. Regardless if the carton is fitted with a closure or an accompanying straw, this process can accommodate all carton attachments. Even more amazing is that the process produces zero waste. What goes in comes out as a grey LDPE granulate. These recycled granulates (as depicted in the photo) will initially be used to produce flower pots, drainage tubes and a plastic board.
Already, Groupe RCM is speaking of deploying this technology in two other Canadian provinces that have access to an abundant source of cartons for recycling. Ideas, partners and social responsibility. These are the elements that will deliver sustainable solutions.
Dean Bellefleur is the founder and creative director of D-idea.
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