Tetra Pak have announced that a new version of its Tetra Top package which contains more than 80% from plant-based materials, will make its global debut in the United States with JUST water.
The new generation carton bottle now comes with a cap and top made from high-density polyethylene derived from sugarcane.
Use of renewable materials, defined as natural resources that can be replenished over time, such as wood fibre from trees or bio-based plastic from sugarcane, plays an important role in mitigating resource scarcity and climate change.
Grace Jeon CEO of JUST said: “We started JUST with the belief that everyday products should evolve in ways that will continually reduce their impact on the environment while creating positive impact in communities where we operate.
“Compared with different types of plastic water bottles, this bottle innovation significantly reduces the product’s carbon footprint which aligns well with our business ethos.”
Charles Brand executive vice president Product Management and commercial operations at Tetra Pak added: “Packages made from renewable materials are not only good for the environment, but also offer our customers a competitive advantage.
“Consumers choose JUST water because they appreciate its brand values, and want this to be reflected in the whole user experience.
“We are pleased to have come up with a package that is aligned with this focus without compromising convenience and functionality.”
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