The Artisan Drinks Company has launched a natural range of craft mixers in the UK in partnership with spirits distributor Love Drinks.
Artisan features designs created by artist Alan Walsh and recipes developed by Australian bar owner and cocktail specialist Mikey Enright to complement spirits.
The team have created four premium mixers including: classic London tonic, skinny London tonic, violet blossom tonic and barrel smoked cola. Produced in the UK and Australia, each Artisan recipe is made with “the finest natural ingredients”.
Artisan co-founder Steve Cooper said: “The spirits market has a wonderful array of craft brands, traditional to modern, reserved through to colourful. Yet, despite strong growth, there is little innovation in the mixer category.”
He added: “We know that the best bars, restaurants and hotels share our desire to innovate and lead rather than simply follow the crowd and we look forward to working with Love Drinks to offer our outstanding Artisan Drinks to those customers.”
Love Drinks CEO Kirsty Loveday added: “We have always been interested in finding a mixer range which reflects the quality and innovation of our craft spirits.
“We are excited to have finally found our perfect match. Artisan is a combination of quality and consumer appeal which we believe will challenge and develop the category to the next level.”
Love Drinks is an import, distribution and marketing company for spirits, liqueurs and craft beers. Established in 2007, it represents brands such as Four Pillars Gin, Einstök Icelandic craft beers and El Dorado Rum.
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