The British Honey Company, producer of honey-infused spirits brand Keepr’s, has launched a range of ‘premium’ ready-to-drink Hard Seltzers.
With an ABV of 4.2%, the new sparkling beverages feature an ‘18 times distilled’ potato vodka base.
Keepr’s Hard Seltzers are available in three flavours: Pear & Ginger, Pomegranate & Rose and Passionfruit & Elderflower.
Containing 90kcal or less per 250ml can, the Seltzers are said to tap into consumer demand for lower-alcohol and low-calorie options.
They are also reportedly free from artificial sweeteners and made with entirely natural ingredients, including 100% British honey from the company’s own ‘fully-traceable’ hives.
“Hard Seltzers are taking the UK by storm and we’re very excited to be bringing a truly premium offering to the party,” said Oliver Williams, commercial director, British Honey Company.
“Our three-strong range will help bring new consumers into the category and trade them up from standard offerings to our premium range.”
Williams added: “As more and more consumers are looking for lower-alcohol and lower-sugar adult drinks which don’t compromise on taste, our launch is perfectly timed.
“Available in 250ml RTD cans which contain no more than 90 calories and a lower ABV of 4.2%, our products give consumers the opportunity to enjoy a deliciously refreshing tipple that’s both low in calories and ABV volume.”
Keepr’s Hard Seltzers are available from online retailers including Amazon, as well as via the company’s website. The Seltzers are also being rolled out across the Midcounties Co-operatives tomorrow, with an RRP of £2.75 (and launch promotional price of £2.25).
Earlier this year, The British Honey Company announced that it had acquired The London Distillery Company in an effort to widen its market.
© FoodBev Media Ltd 2020