Gourmet yogurt brand The Collective has launched a new range of luxury yogurt flavours, providing consumers with a dessert alternative or versatile treat.
Available in the UK from most major supermarkets – including Tesco, Sainsbury’s, Asda and Waitrose – the range consists of Russian fudge, chocolate orange and coffee flavours, and features a recommended retail price of £2 for a 450g tub. It combines The Collective’s West Country yogurt with various conserves, double-layered throughout each tub.
The release of the new line marks The Collective’s entry in the luxury yogurts bay of supermarket shelves, and follows the company’s success in the fruited big pots category. The line of shareable tubs was created after The Collective identified a need for innovation and excitement in the luxury yogurt space.
It also represents a return for The Collective’s coffee variant, which was initially launched as a limited edition last year and is being reintroduced permanently as part of the new range. It features the brand’s West Country yogurt and is made using ethically sourced and lightly roasted Colombian Arabica beans, which produces a dark and rich compote that stirs together perfectly with The Collective’s yogurt.
Meanwhile, the Russian fudge variety features caramel compote, beautifully balanced by a hint of salt; and the chocolate orange yogurt is made using Belgian dark chocolate infused with orange before being folded through thick and creamy yogurt.
Amelia Harvey, co-founder of The Collective, said: “British consumers are increasingly looking for exciting new products that taste delicious. By launching into the luxury yogurt bay, we will be able to extend our innovation and quality into a new part of the category.”
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