A while back, we mentioned in Beverage Innovation magazine the award-winning Marmalade Vodka. Now, we don’t always cover alcoholic launches (that could be a magazine in itself), but we do mention those that may affect the way the soft drinks industry is evolving. Looks like those in new product development were way ahead of me, as since then we’ve seen:
You can read more about these in the August issue of Beverage Innovation. And if you have a new ‘orange’ launch, please email me.
Claire Phoenix is managing editor of Beverage Innovation magazine. Subscribe here.
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