The Gutsy Captain is launching a range of zero-sugar and zero-calorie kombuchas in the UK to cater for health-conscious consumers.
The Zero range includes six flavours: original, ginger & lemon, pomegranate, watermelon & mint, passionfruit and raspberry.
The new Gutsy offerings are said to be created in the same traditional way as the brand’s existing core range, but with a longer fermentation period in order to leave no sugar at the end.
“Kombucha has been one of the runaway successes in the soft drinks category in recent years, as shoppers who are focused on health and wellbeing reach for the functional benefits,” said The Gutsy Captain’s chief marketing officer, Inês Freitas.
“By creating an ambient drink that maintains healthy benefits and making it accessible to even more consumers by lowering the sugar and calories, a trend that has been rising for the past number of years as consumers become more health conscious – the new Zero range is a strong and relevant innovation and answers a key need established by consumers.”
The Gutsy Captain’s Zero range offers three different pack formats, including a can, and PET and glass bottles, which will be available from grocery, health and convenience retailers, including Holland & Barrett.
© FoodBev Media Ltd 2021
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