The Isle of Wight Distillery has expanded its Mermaid Gin range in the UK with a new pink gin distilled using strawberries.
To create the beverage, strawberries are steeped in the distillery’s gin for four days. Then, half is removed to be distilled and eventually added back to the remaining infusion – imparting a “refreshing and intensely aromatic” strawberry flavour.
As with the distillery’s original gin, there remains a fragrant hint of the locally foraged rock samphire.
The introduction comes three months after the distillery created a new sculpted bottle for its Mermaid Gin brand, which is made from sustainable materials and is plastic-free.
The new pink gin is presented in the same bottle – albeit decorated in shades of pink. The bottle features a wood-topped cork and a tamper-proof seal.
Xavier Baker, co-founder of the Isle of Wight Distillery, said: “The trade and consumer response to Mermaid’s new bottle has been amazing and has obviously kept us all very busy. However, we’ve significantly invested in the distillery’s future and pink represents the next big step for us.
“The pink gin category’s still got masses of potential, both here and abroad, so we’re confident our unique island take on it will be a big hit.”
Bottled at 38% ABV, Mermaid Pink Gin is available in the UK in 70cl bottles with a recommended retail price of £39.99.
The Isle of Wight Distillery also makes a range of vodka, rum and whisky.
© FoodBev Media Ltd 2020
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