Bel Brands USA has released a new way to enjoy The Laughing Cow brand on the go: cheese cups.
The portable cups fulfil consumers’ snacking needs while ‘celebrating individuality’, Bel USA said. The Laughing Cow has released three flavour variations of the product: creamy Swiss original, creamy Swiss garlic and herb, and creamy white cheddar.
The Laughing Cow said they are “made from real cheese with no artificial colours, preservatives or artificial flavours.”
Bel USA said that The Laughing Cow cheese cups will appeal to the whole family since they are an easy, portable and on-the-go snack. The company added: “The Cheese Cups take the classic cheese found traditionally found in The Laughing Cow wedges and serve it up in easy, convenient cups, which make The Laughing Cow easier for snacking than ever before.
“People are constantly on-the-go, so when creating the cups this was top of mind. The Laughing Cow’s creamy and cheese goodness should be easy for all to enjoy whenever, wherever and however they want.”
The Laughing Cow creamy cheese cups can be found in the deli aisle at all major US retailers for a suggested retail price of $4.79. Bel Brands USA is the US subsidiary of Fromageries Bel, a world leader in branded cheeses based in Paris, France.
© FoodBev Media Ltd 2019