Food and beverage brand creator The Naked Market has raised $27.5 million in a Series A funding round, led by Integrated Capital.
The investment round was also joined by Great Oaks Venture Capital, Pacific Tiger Group, Sope Creek Capital and Clearco.
The Naked Market creates better-for-you brands that aim to meet the constantly changing demands of today’s consumers.
Since its inception, the consumer packaged goods company has created five brands, including Flock Chicken Chips, AvoCrazy, Project Breakfast and Beach House Bowls.
Jeffrey Yam, executive director at Integrated Capital, said: “The Naked Market has built a unique portfolio model that allows the team to hone in on multiple snack products that not only lead with superior flavour and better ingredients but are at the forefront of trends as they emerge”.
He continued: “The technology and infrastructure they have built to create and scale multiple brands is something we believe will catapult them to being the next big incumbent in the food and beverage sector”.
With the new funding, the company plans to focus on in-house incubation (both internal brands and celebrity products), scaling existing brands and opportunistic acquisitions.
This new funding round comes after the company secured $6 million in seed funding last year.
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